SELL Your property in Melbourne

In the Melbourne property market, especially in the heart of the city, the buyer pool is incredibly diverse. Our team is multicultural and multilingual, allowing us to bridge communication gaps and build immediate trust with international investors and local migrants alike. Being able to “speak the buyer’s language” both literally and culturally often makes the difference in a high-stakes negotiation.

Not necessarily, but presentation is the difference between a “good” price and a “great” one. Sometimes a simple professional clean is enough; other times, we may suggest partial staging or minor cosmetic touch-ups. We provide a tailored “Pre-Sale Checklist” to help you decide which improvements will actually offer a return on investment when selling your apartment.

While every property is unique, a standard campaign usually runs for 4 to 6 weeks. This includes the initial “styling and photography” phase, followed by a 3-to-4-week active marketing period leading up to an auction or private sale. Our goal is to create maximum competition within the first 21 days to ensure that when you sell your Melbourne property, you walk away with the best possible premium.

Selling an apartment in Melbourne, particularly in the high-density CBD, requires a specialised approach compared to suburban houses. We focus heavily on “building-specific” marketing, leveraging our existing database of buyers who are already looking in your specific tower or precinct. Whether it’s an off-the-plan resale or a luxury penthouse, we tailor the campaign using anything from private boardroom auctions to targeted digital “sneak peeks” to find the right buyer demographic.

We move beyond simple automated estimates. Our appraisals are a deep dive into current Melbourne market trends, recently settled sales in your specific building or street, and the unique “X-factors” of your home—such as views, renovations, or floorplans. We combine real-time data with our two decades of experience to help you sell your home in the Melbourne CBD at a figure that is both ambitious and achievable.

The short answer is yes, you can sell your property even if it has existing tenants. A property owner has the right to sell your property and end a periodic lease agreement with your tenant (month to month or week to week). If you are within a fixed term lease agreement, you will need to sell your property as tenanted. While this might attract investor-buyers, you might alienate a significant portion of buyers who wish to occupy their home.

The time it takes to sell your property will depend on a number of factors, and a Melcorp Real Estate Agent will guide you through these by discussing the below: 

• The average number of days homes spend on the market in your area. This can be highly telling and provide an accurate insight into how your home will fare. 
• Are you in a sellers or buyers market? Our agents will give you access to valuable reporting and access to market information. Determining whether you are selling in a buyers or sellers market will consider factors like the number of similar homes also for sale in your area, the size of the potential buying pool, interest rates and unemployment rates. Each of these market factors can affect how quickly your property will sell and at what price.
• Choosing an auction or listing the property for sale. An auction is often considered the best method of sale during a sellers market. This is because an auction can very quickly drive up the price of your property. A Melcorp Real Estate agent will be able to discuss this choice with you thoroughly, and offer advice on the best method of sale for your individual property. 

Being out of the house for inspections is standard practice in real estate. This is because it allows buyers to feel truly comfortable when viewing the property and therefore creating a space where they might be able the visualise the home as their own. Buyers can dream about what it might be like to live there, raise a family there, entertain or renovate. This process allows buyers to become emotionally invested in the property – an aspect not to be underestimated in the property sale process.

There are a number of options at different price points to prepare your home for sale. These can include the following:

Professional photography: Professional photography is a must when selling. The first time a potential buyer will see your property is in the photos online, it is important to catch their attention to attract them to view the property. 

Virtual furniture: Virtual furniture can be added to the photos of an empty or partially furnished home, helping the buyer to visualise how the space would look when furnished.

Property styling: Melcorp Real Estate have partnerships with high-end interior designers that can lease out and style furniture in your home during the sale campaign for your property. Getting your home professionally styled with a furniture package can be very beneficial to the sale outcome of your property. 

An agent’s role at an open for inspection is to engage with and provide information to potential buyers. A Melcorp Real Estate agent will be present at all of your inspection appointments. They will collect contact information from the potential buyers and gain an understanding of what their expectations are in a home. Agents will also ensure to follow up with all potential buyers following inspections and will provide a report to the vendor regarding which parties might be interested. 

The role of an agent when selling your property is simple – to act as your representative and in your best interests throughout the entire sale of your home process. 

Using a real estate agent with solid experience about your property’s area and likely buyers is key to obtaining a desirable sale as soon as possible. Melcorp Real Estate are experts when it comes to matching appropriate buyers to the right property and serve to obtain the best price for your home. 

A Melcorp Real Estate agent will proceed to inform you of current market trends and give you professional and realistic advice about a sale price you can expect for your home. They will then arrange high-level marketing, which will cover print and digital mediums, list your home on all relevant online platforms and offer advice on staging and styling your home for inspections. Following this, you will then be advised whether to advertise your property for sale (with a price) or to put it up for auction or expressions of interest. The advantages and disadvantages of each of these options will be discussed with you. Following the sale of your property, your agent will be in communication with you up until settlement occurs.